El software de gestión de la promoción comercial de Exceedra es una aplicación de software como un servicio (Software as a Service, SaaS) que proporciona información rápida y de fácil comprensión sobre todos los aspectos de su gasto comercial.
Trade Promotion Management / Optimization fact sheet: Price and promotion have become a primary driver of sales in the consumer goods industry. This trend has led trade promotion spend to rise to 30% of revenue.
This paper will focus on optimizing promotions and their related trade spend. This requires a detailed understanding of what and why past promotions have worked and the ability to predict what will work for future promotional offers.
As a sponsor of Institut du Commerce, Exceedra will be sponsoring the “Promotion et animation commerciale” digital conference in France on October 15th 2020. The purpose of the conference is to capture