The Promotion Optimization Institute (POI) released the Trade Promotion Panorama Report and Named the “Best-in-Class” Vendors for 2019. Exceedra has been included in this esteemed list and received a distinction in 5 functional areas as POI Best-in-Class for:
The TPx Panorama report identified the vendors they recognized as helping retailers and consumer goods executives manage their trade promotions more effectively. Within this category, Exceedra stood out for its ‘strong financial orientation.’ POI went on to discuss Exceedra’s embedded predictive and post event analysis, saying POI rates Exceedra Enterprise as Above Average. It is a stellar analytical product and Exceedra continues to invest and make improvements.
Following the merge of AFS Technologies and Exceedra, 2019 was the first year that they were reviewed in the TPx Panorama report as a joint company: “The new combined business offers an exciting opportunity for AFS and Exceedra to accelerate the expansion of its products and services offerings for consumer goods companies improving trade spend ROI, operational efficiency, delivery, and visibility.
Promotion Optimization Institute (POI) identified one of the key differentiating factors for Exceedra, as their “strong blend of analytics, usability, and industry expertise; we often don’t see this balance in other vendors.”
When evaluating the user experience of the tool, POI noted how Exceedra focuses on ease-of-use and and a self-configurable solution to ensure users are using the solution, rather than reverting to excel. They also identified that the Exceedra solution is one of the few vendors that provide promotion management capabilities to support top down/bottom up promotion management. POI rated Exceedra UX as above average.
The TPx Panorama report concluded with the Promotion Optimization Institute (POI) recommending Exceedra to CPG organizations who are: ?seeking quality in both TPM & TPO as an integrated and yet modular proposition, may have global intentions, like to look at promotions from a financial perspective and are looking to link demand creation to demand fulfillment with integrated S&OP.?
To read the full report on Exceedra, click here.
To read the full POI TPx Report 2019, click here.
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