The Promotion Optimization Institute (POI) released the Trade Promotion Panorama Report and Named the “Best-in-Class” Vendors for 2018. Exceedra have been included in this esteemed list and received a distinction in 4 functional areas as “POI Best-in-Class”for:
The TPx Panorama report identified the vendors they recognized as helping retailers and consumer goods executives manage their trade promotions more effectively. Within this category, Exceedra stood out for its ?strong financial orientation.? POI went on to discuss Exceedra’s embedded predictive and post event analysis, saying “for analytics we rate it as Above Average. It is already a superior analytical product and Exceedra continue to invest & make improvements.”
Promotion Optimization Institute (POI) identified one of the key differentiating factors for Exceedra, as their “strong blend of analytics, usability, and industry expertise; we often don’t see this balance in other vendors.”
They were “very impressed by the in-context reporting capability,” which is a ‘highly differentiated’ way of anticipating what a user may want to see based on current activity. The report also said: “Exceedra’s greatest differentiation is that a company can manage the full planning and forecasting cycle with the Exceedra modules and can achieve the ‘One Version of the Truth’ that all organizations desire.
POI also evaluated the user experience of the tool and explained how Exceedra focus on ease of use and a self-configurable solution to ensure users are using the solution, rather than reverting to excel. ‘Within the system there is a real ability for the account team to capture comments and share with the organization. This is rare with TPM & TPO systems and we wish more vendors would consider this capability.’
POI rated Exceedra as Above Average for UX. From a new business and client perspective, POI stated that they have seen Exceedra ‘consistently called for RFP evaluations’ for a variety of CPG organizations. The report also touched on Exceedra’s very strong client retention.
The TPx Panorama report concluded with the Promotion Optimization Institute (POI) recommending Exceedra to CPG organizations who are: ‘seeking quality in both TPM & TPO as an integrated and yet modular proposition, may have global intentions, like to look at promotions from a financial perspective and are looking to link demand creation to demand fulfillment with integrated S&OP.’
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