Exceedra has a proprietary analytic engine that also has an open architecture approach from a science perspective. The engine is built into each module, aiming to turn data into insight wherever possible to enable better decision making throughout the solution. Due to the open architecture, the Exceedra Marketplace can be utilized to allow client’s algorithms to be one of three main types: provided by the Exceedra science Centre of Excellence, brought in by the client directly, or utilizing a third-party plugin from a preferred analytics partner.