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The Exceedra


POI Chicago Spring Summit 2022: Ocean Spray Enterprise TPx

April 28th, 2022
3:50PM – 4:30PM CET


As we evolve, and the role of consumer goods companies and retailers (healthcare, and others included) has never been more critical, the POI team maintains consistent communication with Members and industry, remaining connected and committed to help you thrive in the emerging new reality.

Promotion Optimization Institute (POI)

The 2022 POI Chicago Summit takes education and in-person networking to a new level and will deliver strategies and tactics specific to global and local markets, including regional content and live, meaningful networking.

As a proud sponsor of POI, Exceedra is hosting a panel at the POI Chicago Summit with Ocean Spray.

This session will provide insights from Ocean Spray relative to transforming its promotion management processes and commercial capabilities. Kelvin will share with attendees an overview of the Ocean Spray evolution and keys to success. Over time, the business has taken different approaches across channels for business process definition and technology solutions. Kelvin and his team led a multi-functional initiative to deliver a single trade management platform that all channels (Retail, Foodservice, C-Store, Club, etc.) across North America (both the US and Canada) are now leveraging. The Ocean Spray Team is achieving success for each functional area within the enterprise. 

  • How sales personnel have control of their full base and promotional plan and can review spending progress
  • How Brokers can seamlessly engage and play their role
  • How RGM and Finance have greater visibility to monitor the business and drive improvements
  • How technology now has a single platform that is deeply integrated with its ERP and data lakes

Exceedra will be presenting at 3:50 PM – 4:30 PM CT. To schedule a meeting with us please contact [email protected]

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