The 2022 POI Chicago Summit takes education and in-person networking to a new level and will deliver strategies and tactics specific to global and local markets, including regional content and live, meaningful networking.
As a proud sponsor of POI, Exceedra is hosting a panel at the POI Chicago Summit with Ocean Spray.
Exceedra will be presenting at 3:50 PM – 4:30 PM CT. To schedule a meeting with us please contact [email protected]
This session will provide insights from Ocean Spray relative to transforming its promotion management processes and commercial capabilities. Kelvin will share with attendees an overview of the Ocean Spray evolution and keys to success. Over time, the business has taken different approaches across channels for business process definition and technology solutions. Kelvin and his team led a multi-functional initiative to deliver a single trade management platform that all channels (Retail, Foodservice, C-Store, Club, etc.) across North America (both the US and Canada) are now leveraging. The Ocean Spray Team is achieving success for each functional area within the enterprise.
How sales personnel have control of their full base and promotional plan and can review spending progress
How Brokers can seamlessly engage and play their role
How RGM and Finance have greater visibility to monitor the business and drive improvements
How technology now has a single platform that is deeply integrated with its ERP and data lakes
Kelvin Vuong is the Head of Revenue Growth Management at Ocean Spray Cranberries, a ~$2 billion agricultural cooperative owned by more than 700 family farmers across the United States, Canada, and Chile. He previously served the Cooperative as Interim Chief Financial Officer, Chief of Staff to the President and CEO, and Head of Corporate Strategy. Prior to Ocean Spray, Kelvin was a member of the Boston Consulting Group’s Consumer and Retail practice, leading teams to help CPG companies with M&A and large scale transformations. He holds a MBA and Master of Public Policy from the University of Michigan and a BA from Stanford University.
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