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2022 In-Store Retail Execution (RetX) Vendor Panorama

Exceedra by TELUS Awarded
Best-In-Class in (5) Areas

Two years after the global COVID-19 pandemic, the significantly changed consumer landscape has yet to return to a “pre-COVID” normal. Supply chain issues, labor shortages, and an increase in online shopping and experience expectations continue to challenge in-store execution. “We recognize the future of retail execution will be about more than just in-store, but also how interactions with consumers are executed across all channels.”


The Promotion Optimization Institute (POI) research team evaluated 15 leading vendors to help manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.


Exceedra, part of Food, Beverage and Consumer Goods by TELUS, is the leading global partner for Revenue Growth Management (RGM) in retail and foodservice. We deliver digital solutions that connect business processes to provide integrated, data-driven insights and tools across the entire value chain, enabling consumer goods companies and distributors to make information decisions to drive profitable growth.

"Exceedra has been a leader in developing Retail Execution capabilities, efficiently prioritizing which stores to visit when and what activities to address on the call"



Ability to process data from multiple sources to deliver directional guidance. 


Provides formalized feedback loops to address the human element.


Seamless two-way data flow between retail execution solution and enterprise applications (sales, marketing, supply chain, finance, HR) enabling visibility, agility, and insights-driven decisions across the enterprise. 


Uses Artificial Intelligence/Machine Learning to predict or prescribe best routes, pricing, planograms, store or distributor orders, van loads, and more. 


Fully enables this vital function with all necessary information and guidance to efficiently execute tasks. 

To access the full POI 2022 In-Store Retail Execution Vendor Panorama (RetX) report please visit the POI website:

To access the full POI RetX Vendor Panorama report, receive complimentary passes to upcoming POI in-person and hybrid events including the POI Spring Hybrid summit, POI European Hybrid summit, and POI Canadian summit, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member.


For company/team membership, please contact Joanie Malin [email protected].  Teams receive a Certified Collaborative Marketer enrollment (value $5k) which is designed to develop the skills of leaders in the CPG Industry

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