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The Exceedra


2022 POI RetX Vendor Panorama

“Exceedra has been a leader in developing Retail Execution capabilities, efficiently prioritizing which stores to visit when and what activities to address on the call”


Two years after the global COVID-19 pandemic, the significantly changed consumer landscape has yet to return to a “pre-COVID” normal. Supply chain issues, labor shortages, and an increase in online shopping and experience expectations continue to challenge in-store execution. “We recognize the future of retail execution will be about more than just in-store, but also how interactions with consumers are executed across all channels.”

The Promotion Optimization Institute (POI) research team evaluated 15 leading vendors to help manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.

Exceedra received a "best-in-class" distinction for the following categories:​
  • Analytical Insights​: Ability to process data from multiple sources to deliver directional guidance
    Coaching​: Provides formalized feedback loops to address the human element
  • Connected Enterprise​: Seamless two-way data flow between retail execution solution and enterprise applications (sales, marketing, supply chain, finance, HR) enabling visibility, agility, and insights-driven decisions across the enterprise
  • Predictive AI/ML: Uses Artificial Intelligence/Machine Learning to predict or prescribe best routes, pricing, planograms, store or distributor orders, van loads, and more
  • Retail Merchandising​: Fully enables this vital function with all necessary information and guidance to efficiently execute tasks

About Exceedra

Exceedra by TELUS is one of the largest global pure play consumer goods solution providers. We strive to continually create business value for our clients by equipping consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions, in order to increase profitability. For more information, please contact [email protected] 

Exceedra joined the TELUS family in September 2020 as part of a wider vision on the future of digitizing the consumer goods industry and the critical role technology will play in the full value chain. The TELUS acquisition of Exceedra now incorporates the Integrated Business Planning and Trade Promotion Management/Optimization solutions into the broader TELUS Farm to Table portfolio.  

To read the full report on Exceedra, click here.

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