“Exceedra has focused heavily on the end user experience, enabling time and driving optimization, simpler execution
workflows, cleaner screens, and making the solution much more amicable.”
PROMOTION OPTIMIZATION INSTITUTE (POI)
As a result of the global pandemic, the growth of e-commerce has accelerated dramatically. Shoppers are spending less time in stores and have turned to home delivery or curb-side pick up instead. With forecasting becoming more of an educated guess, CPG manufacturers have turned to more advanced solutions to help them leverage their sales and operate efficiently at a “new normal.”
In the 2021 RetX Vendor Panorama, the Promotion Optimization Institute (POI) research team evaluated 17 leading vendors to help manufacturer and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.
Exceedra received a "best-in-class" badge for the following categories:
- Analytical Insights: Ability to process data from multiple sources to deliver directional guidance
- Connected Enterprise: Seamless two-way data flow between retail execution solution and enterprise applications (sales, marketing, supply chain, finance, HR) enabling visibility, agility, and insights-driven decisions across the enterprise
- Predictive AI/ML: Uses Artificial Intelligence/Machine Learning to predict or prescribe best routes, pricing, planograms, store or distributor orders, van loads, and more
- Retail Activity Optimization: Ability to leverage multiple data points, including retailer POS data, to determine where to go and what to do when you get there to derive the greatest return on resources
- Retail Merchandising: Fully enables this vital function with all necessary information and guidance to efficiently execute tasks
About Exceedra by TELUS
Exceedra by TELUS is one of the largest global pure play consumer goods solution providers. We strive to continually create business value for our clients by equipping consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions, in order to increase profitability. For more information, please contact [email protected]