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2021 RetX Vendor Panorama

Exceedra Awarded Best-In-Class in (5) Areas

Following COVID-19 and the new challenges it brought to CPG organizations, Exceedra by TELUS is proud to announce that we have been recognized as a “Best-In-Class” Retail Execution solution for (5) distinct categories.
POI 2021 RetX Award

As a result of the global pandemic, the growth of e-commerce has accelerated dramatically. Shoppers are spending less time in stores and have turned to home delivery or curb-side pick up instead. With forecasting becoming more of an educated guess, CPG manufacturers have turned to more advanced solutions to help them leverage their sales and operate efficiently at a “new normal.”


In the 2021 RetX Vendor Panorama, the Promotion Optimization Institute (POI) research team evaluated 17 leading vendors to help manufacturer and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.


Exceedra by Telus is one of the largest global pure play consumer goods solution providers. We strive to continually create business value for our clients by equipping consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions, in order to increase profitability. For more information, please contact [email protected]

"Exceedra has focused heavily on the end user experience, enabling time and driving optimization, simpler execution workflows, cleaner screens, and making the solution much more amicable."



Ability to process data from multiple sources to deliver directional guidance. 


Seamless two-way data flow between retail execution solution and enterprise applications (sales, marketing, supply chain, finance, HR) enabling visibility, agility, and insights-driven decisions across the enterprise. 


Uses Artificial Intelligence/Machine Learning to predict or prescribe best routes, pricing, planograms, store or distributor orders, van loads, and more. 


Ability to leverage multiple data points, including retailer POS data, to determine where to go and what to do when you get there to derive the greatest return on resources. 


Fully enables this vital function with all necessary information and guidance to efficiently execute tasks. 

To access the full POI 2021 RetX Vendor Panorama report, visit the POI website:

To access the full POI RetX Vendor Panorama report, receive comp passes to upcoming POI virtual and in-person events including the POI Global Spring Virtual summit, May 25-26, 2021, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member.


For company/team membership, please contact Joanie Malin [email protected].  Teams receive a Certified Collaborative Marketer enrollment (value $5k) which is designed to develop the skills of leaders in the CPG Industry


Members that are registered by May 21st receive 2 hours of advisory with a POI industry expert, equipped to guide your organization from an objective perspective.

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