Drives engagement from users, increases total business visibility and reduces administrative burden; drives next best action.
HQ Analytics & Insights
Provides HQ pricing & promotion analytics and optimization.
Field & Analytics Insights
Enables Sales personnel to build and execute better promotions and category strategies by having the key insights available, how and when they need them; provides closed loop system, typically offering ability to monitor promotions and change in-flight.
Sales volume planning inputs that flow into the demand planning/forecast/Integrated Business Planning (IBP) process. Ability to incorporate building blocks and assumptions into the plan to seamlessly flow HQ inputs into the sales plan and sales insights back to HQ and into the IBP process. May include demand signals and provide visibility to risks & opportunities.
Supports the specific and complex foodservice contracts, pricing, CRM functions and deductions & settlements involved in managing the numerous layers of distributor/outlets involved in the foodservice channel.