On May 12th, the Promotion Optimization Institute (POI) hosted the “Omni Channel and RGM Strategies to Lead in the New Digital Age for Optimal Customer Experience and Trade Partner Success” Virtual Summit.
The POI 2020 virtual summit offered a full day of industry experts discussing their experience in areas such as: Trade Promotion Optimization/Management, Promotion Collaboration, Predictive Analytics: Leveraging Data and Insights, Shopper/Consumer Loyalty, Merchandising & Assortment Strategies, Price Optimization, Sales & Operations Planning (Demand Planning,) Integrated Business Planning: Sales, Customer, & the Supply Chain, and Joint Business Planning Strategy/Execution.
As a proud sponsors of POI, Exceedra hosted a panel at the virtual conference with our client, KIND Snacks.
Jill Watson, Director Finance Systems at KIND Snacks will be presenting with Exceedra’s SVP Sales & Marketing, Chris Rice
KIND Snacks will share how they are able to pinpoint successes with retail partners and reallocate unproductive money to more effective sales, marketing and merchandising activities (as is the current case with COVID-19).
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