pladis UK & Ireland have won the Digital Leadership award for the implementation and impact of Sales Planner at the annual “Stars of the Year” awards by Yildiz Holding. Sales Planner is an Exceedra tool which pladis UK & Ireland implemented in late 2017.
Sales Planner enables an organization to have an executive view of their business by improving visibility of the commercial plan and giving a greater understanding of how plans affect budget delivery.
“Promotional management is absolutely critical to everything we do in the UK, it makes or breaks our profit every year” said Nick Bunker, MD of pladis UK & Ireland as he accepted the award, later adding that it “is one of the things that is helping turn our business around.”
Through implementing the Exceedra Sales Planner tool, pladis have seen an improvement in forecast accuracy of 10%. Their goal was to enhance their trade promotion management capability and open new promotional optimization features; all within one system and through using Exceedra’s Sales Planner tool, they achieved this.
pladis is a global biscuit, chocolate and confectionary company. pladis is home to iconic brands such as McVities, Godiva and Ulker which are recognized and loved by consumers everywhere. In 2016, Yildiz Holding embarked on a remarkable journey to transform its consumer food business and therefore created a new global frontrunner: pladis. With annual revenues of $2.2 billion, pladis has 34 factories in 13 countries and employs over 26,000 people. pladis has consistently maintained its position as a global leader in the consumer goods industry, constantly delivering innovative products and sustained growth.