Exceedra sponsors: Institut Du Commerce - promotion et animation commerciale

october 15TH, 2020

paris, france

webinar has ended - please get in touch to learn more about the event

As a sponsor of Institut du Commerce, Exceedra will be sponsoring the “Promotion et animation commerciale” digital conference in France on October 15th 2020. The purpose of the conference is to capture developments (promo trends seen at the NRF, personalization, measurement, level of saturation of promotions, new players, legislative changes. It also covers sales animation, CRM, loyalty and all activation’s throughout the shopper journey. 

About Institut du Commerce:

The privileged, recognized and essential meeting platform within which ALL PLAYERS IN TRADE, large and small manufacturers, distributors and service providers can work together to anticipate changes in commerce and better meet the expectations of shoppers.

At this event, we will discuss:

Share an overview of promotional activities in this health crisis

Give a first feedback on IdC work on responsible promotions

Discuss the keys to the success of digital activities

En Francais:

La Journée Promotions & Animations Commerciales 2020 aura lieu le 15 octobre en format 100% digital

  • 9h00-10h00 | Toujours plus de promotions mais une efficacité en recul : faut il changer radicalement la donne ?
    • Introduction de Françoise ACCA
    • Daniel DUCROCQ (Nielsen) : que faut-il retenir de l’évolution des promotions et de leur performance à court et moyen terme?
    • Patrick CLEMENT (Birds) : l’évolution des stratégies promotionnelles


  • 10h15-11h15 | Où faut-il investir en promotion-animation commerciale ?
    • Françoise ACCA : l’évolution des investissements en communication promotionnelle et media
    • Tanguy LE FAHLER (Publicis pour la MMA) : le e-retail media pour animer le linéaire digital
    • Nathan WILLEMS (Datagram) : les moyens de mesure de la performance
    • Gilles ALAIS (Exceedra – Supplaï) : l’apport du Revenue Growth Management


  • 11h30-12h30 | Comment adapter les campagnes sur les différents supports?
    • Elisabeth CONY (Madame Benchmark) : un tour d’horizon des campagnes 360°
    • Les enseignements d’une agence
    • Dan GOMPLEWICZ (Armis)


  • 14h00-15h00 | Peut-on proposer des promotions avec du sens?
    • Sylvie COUSSEMENT (Harris Interactive) et Gautier DHAUSSY (budgetbox) : qu’attendent les shoppers de la promotion?
    • Elise PECHOUX (L’Oréal) : les axes stratégiques de la promotion responsable, comment bouger les lignes pour tendre vers des promotions responsables?
    • Françoise ACCA : conclusions de la journée

You can keep up to date with what Exceedra & AFS Technologies are working on by following us on LinkedIn.

Let us show you how the right investment provides the right results.