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Exceedra partners with the Drinks Association

Drinks Association Logo

company update

Exceedra is pleased and excited to join national industry body, the Drinks Association as an Associate Member. The Drinks Association’s purpose is to make a positive difference to the drinks industry, by being a dynamic, vibrant and collaborative partner for members and strengthening its brand proposition in Australia and beyond.

Exceedra is thrilled to become a Drinks Association Associate Member and looks forward to a long partnership, creating significant and ongoing value for Members through our portfolio of retail technology software solutions. Our singular focus, broad solutions offering and partnership culture are designed to equip our customers with smarter sales and distribution capabilities that improve agility, optimize efficiency, and enable better decisions in order to increase profitability.

Exceedra already supports Drinks Association Category One Member, Treasury Wine Estates (TWE) with their Trade Promotion Management platform, which was first rolled out in Australia and is now live and performing well. TWE was looking for a global solution provider to help them upgrade from their existing systems, to enable global scale with local market nuances.

Benefits Exceedra can deliver to drinks industry clients include:

Improved trade efficiencies and effectiveness with accurate planning, forecasting, tracking, delivery and evaluation to enable identification of category and channel profit pools

Optimised profit and return on investment, promotional frequency, volumes and price points

Ability to explore alternative promotional strategies and solutions through scenario planning that create value for vendors and suppliers through joint P&L’s

Strengthened Joint Business Planning process to enable more consistency and accuracy

One number process, meaning sales, finance and exec teams all working with one version of the truth, driving more productive S&OP meetings, with more timely and accurate management reporting

Improved promotional strategies and business decisions, through insights and information, allowing key account managers to spend more quality time with customers

Fully integrated salesforce productivity and in-outlet planning, activation, measurement, tracking and reporting that informs all layers of integrated business planning

You can keep up to date with what Exceedra & AFS Technologies are working on by following us on LinkedIn.


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