PARIS EVENT: Conference Une Nouvelle Relation de Proximit

As a sponsor of Institut du Commerce, Exceedra will be attending the “Une nouvelle relation de proximit?” conference in Nanterre, France on March 12th. The conference covers the topic of relationships between proximity and consumers.

 

The speakers will share their insights to better understand the different components of consumer demand for more proximity to brands and retailers:

Topics discussed will include:

From consumer actor to consumer activist: Cetelem’s European Consumer Observatory
The new dynamics of rural proximity, by IRI
The results of the survey on eco-responsible delivery, by Generix
New delivery services (Adidas, Sodastream, …), by La Poste
The success of delivered catering, with Fleury Michon
The role of local authorities in promoting innovative proximity, with the town of Rueil Malmaison
Illustrations of the different ways of accessing the product/service: drives, shopping centres, …

Reasons to attend:

Previously focused on the format of proximity, the content of this day broadens to decipher what proximity is from the consumer’s point of view:

Geographical proximity: the different modes of access to the product/service, rural proximity, green modes of delivery, etc.
Emotional closeness: societal commitment, brand values
Selective proximity: personalization of the offer, use of data, delivered restoration
Innovative proximity: new food / non-food concepts

Meet Exceedra:

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