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Atalanta selects Exceedra

Atalanta Has Chosen Exceedra Foodservice TPM Solution


The Exceedra Foodservice Solutions Team is very excited to announce that Atalanta has chosen Exceedra Foodservice Trade Promotion Management (TPM) Solution for their foodservice initiative.

Atalanta is the largest privately held specialty food importer in North America. As a member of the Gellert Global Group, they work side-by-side with six sister companies leading innovation and service in the food industry. Their combined capabilities are able to reach retail and specialty markets, manufacturers and food service distributors from New Jersey to California and Puerto Rico to Ontario. The diverse product portfolios encompass frozen private label retail to fresh air-cheeses, including 3,000 specialty cheeses from 45 countries, 500 grocery items from 30 unique countries.

After thorough vetting process, Atalanta selected Exceedra’s market leading Foodservice TPM Solution intentionally designed to improve visibility and control, optimize all routes to market, and drive revenue for consumer goods companies.

The manufacturer needed a solution that provides at-a-glance, quick information for every aspect of their trade spending. Being the only end-to-end Foodservice TPM solution, Exceedra supports the most complex go-to-market strategies in a simplified, easy-to-use contract management tool.

“We are excited to welcome Atalanta to the Exceedra Foodservice family. Our continued investments in a full service end-to-end solution set covering data management, settlement services, and TPM are becoming recognized in the market place.” – Chris Rice, SVP Sales & Marketing, Exceedra by TELUS



Exceedra has received very positive feedback on the ability to foster strong customer relationships by making engagement simple, personal, and ongoing throughout their TPM journey.

"If Susan Sanford and the team’s response time is indicative of how our partnership will grow , we are in very good hands.” – Shen Lu, CIO, Atalanta

Exceedra’s industry knowledge and focus on solving consumer goods problems helped Atalanta choose the right partner for their business. Atalanta recognized how experienced our project team is and were confident that our singular focus equips us to embed our solution and services with proven best practices that meets their needs.

You can keep up to date with what Exceedra & AFS Technologies are working on by following us on LinkedIn.


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