Retail execution came to a standstill when the pandemic hit, and today’s consumer goods companies are spending their days learning how to pivot in order to meet new and fluctuating demands.
To manage the disruption, organizations are taking hard looks at their tech investments in order to determine whether they should refocus or improve things that may have already been in their roadmap.
To explore how consumer goods companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, Consumer Goods Technology (CGT) hosted a virtual fireside chat with two industry thought leaders. Joining CGT managing editor Lisa Johnston were Chris Rice, SVP sales and marketing Americas, Exceedra by TELUS, and Phil Sweeney, VP strategic accounts, AFS Technologies by TELUS.
Read on for an overview of the chat and watch the entire conversation, which includes leading practices for today’s brands and the tech they can leverage to fuel their innovation.