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CGT READER'S CHOICE 2018: Overall Winner for Trade Promotion Management


Exceedra has been named the ‘Overall Winner for Trade Promotion Management (TPM)’ and were voted ‘Customer Satisfaction Leader in Supply Chain Planning’ in CGT’s Reader’s Choice Awards 2018.


The ‘Best in Category for Trade Promotion Management Award’ identifies the TPM vendor that consumer goods organizations believe is the top supplier in the industry based on the quality of the solution, the return on investment and overall customer satisfaction. To win ‘Customer Satisfaction Leader in Supply Chain Planning’ in the same year is a great measure of Exceedra’s success and the high quality of the solution and the support, that Exceedra provides to their customers.

In the report, CGT wrote: “Clients responding to CGT’s survey were effusive with praise: ‘After extensive research, we could not find an alternative product or company that fit (our) requirements. Exceedra has been a game changer in our business”. 

Richard Nicholas, Exceedra’s Global SVP of Sales and Marketing, said: “2017 was Exceedra’s most successful year to date, with customers rolling out our solution globally and numerous new clients signing up across EMEA and North America. We helped several customers “go-live” or upgrade their systems and we saw the company grow by over 20%. Receiving the CGT award makes the hard work worthwhile and shows the appreciation our customers have for the Exceedra team and the high standard of the software we offer.”

As trade spend continues to be a major focus, many companies are still dissatisfied with their planning processes and TPM systems. The Exceedra solution improves and simplifies key planning processes for sales, finance, marketing and demand planning functions, giving CPG organizations clearer visibility on their trade spend ROI.

“Knowing our customers have taken the time to vote for us in both TPM & Supply Chain Planning, is a great testimony to the high-level of customer service we provide and the quality of the solutions we deliver. We are looking forward to helping more clients in 2018,” commented Chris Rice, VP Sales & Marketing, North America. Read more on the CGT website.

About CGT & The Reader’s Choice Awards:

Consumer Goods Technology is an integrated media brand, and one of the leading resource for consumer goods executives looking to drive business transformation through the use of best-in-class systems and processes. Every year, CGT surveys its readers to pinpoint the consumer goods industry’s preferred technology solution and service providers. The resulting technology provider shortlist gives valuable insight into CPG businesses and IT decision makers in their quest for innovative technology/service providers in areas including ? Supply Chain Execution, Demand Planning and Trade Promotion Management. This award is based upon actual feedback from consumer goods companies to rank service and solution providers. Read more here.

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