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Category: Industry News

Evaluating Your Retail Execution Solution

Consumer goods companies stand to benefit from a robust Retail Execution solution – a successful in-store execution strategy can help to increase help to increase revenue by capitalizing all the opportunities available at the stores, while maximizing the efficiency of your sales team.

choosing a TPM solution

8 Sets of Questions to Ask When Choosing a TPM Solution

The pace of change in CPG is increasing, including proliferating channels making it even more complex to track trade spend. Below we outline some key challenges CPG brands face in trade promotion management (TPM), and questions to ask when selecting a TPM solution provider.

trade promotion analysis

Analyze This

Gaining visibility and automating analysis is key, and this can be difficult if promotions are managed through a series of Excel spreadsheets.

Singing from the Same Trade Promotions Songsheet

Data harmonization as part of a TPO system ensures that your business choir is singing in four-part harmony from the same songsheet, for a result that is more pleasant to the ears, eyes and P&L.

Retail execution

Optimizing Field Force Store Execution in the Age of the Great Resignation

Automating sales force and field team execution, part of Retail Execution Excellence, is becoming increasingly important as companies struggle for store merchandising and compliance field staff.

Connecting top-down promotion and volume planning to store back data: nirvana, or achievable?

According to a recent POI State of the Industry Survey, the number one issue preventing consumer goods organizations from exceptional retail execution, at 47 per cent of respondents, was limited availability and/or use of data and insights.

choosing a TPM solution

The opportunity cost of trade promotion management stasis

Delaying implementation of a TPM system means you may not only be losing money in overspend and lost productivity but hampering your future revenue and profit potential and relationships with retailers.

Navigating order management in an era of proliferating sales channels

Ecommerce and other digital channels create sales channel complexity, but a proper order management system streamlines orders whilst still allowing for flexibility.

Avoiding the trade spend ‘Pandora’s Box’

Gaining visibility of trade promotion spend at a granular level markedly improves forecasting and reduces nasty surprises. According to the Promotion Optimization Institute, 45% of CPG companies spend more than

From total volume forecasting to ‘One Number’

Ensuring no potential revenue is left on the proverbial table during the sales forecasting process. Sales volume forecasting is no longer a matter of ‘same as last year with adjustments