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2022 POI EPx Vendor Panorama TELUS Consumer Goods Receives 5 Best-In-Class Distinctions Now part of TELUS Consumer Goods: The Promotion Optimization Institute (POI) has released the POI 2022 Enterprise Planning Vendor Panorama report, naming ‘Best-in-Class’ distinctions across 22 functional areas. TELUS Consumer Goods has been included in this esteemed list and received ‘Best-in-Class’ distinctions in five functional areas. Included is a short excerpt from the report below: "The POI 2022 EPx Vendor Panorama report is a part of ongoing leadership efforts by the Promotion Optimization Institute designed to help its members improve their ability to manage holistic enterprise planning, including trade promotions, through the use of enabling technology, and thus improve the entire value chain, enhance trading partner relationships, and drive profitable growth." "The TELUS Consumer Goods portfolio has been architected to support the industry and has re-engineered business processes to fully utilize new technologies. The combination of new data structures, configuration tools, and a new user interface have been specifically designed from the ground up to leverage machine learning and advanced analytics while allowing the customers to own their configuration, setup, and growth of the tool. Supported by an API-first strategy, TELUS Consumer Goods' goal is to accelerate their ML utilization to deliver productivity alongside improved business outcomes. Any platform improvement within TELUS’ Forecasting and Analytics engine has the potential to be rolled out to any platform in the TELUS Consumer Goods portfolio." "TELUS Consumer Goods creates producer-to-consumer outcomes. They deliver digital insights that empower and connect customers, from producers to consumers, around the world, improving...