Following COVID-19 and the new challenges it brought to CPG organizations, Exceedra by TELUS is proud to announce that we have been recognized as a "Best-In-Class" Retail Execution solution for (5) distinct categories....
Technology has served to make the supply chain and forecasting, particularly for promotions, easier and more reliable....
This week on Exceedra Byte, Brian Kolubinskyj shares six steps to building a business case to increase Trade Promotion Management (TPM) capability. ...
In the third episode of Exceedra Byte, Brian Kolubinskyj breaks down the ROI you should anticipate when implementing a TPM solution....
Whether it’s Retail Execution or Trade Promotion Management, we’ll leverage the power of AI and the robust offerings of Microsoft Azure to boost productivity across your organization while saving you time and money....
On this week’s episode of Exceedra Byte, Brian Kolubinskyj explores the paradigm shift concept and how it relates to Trade Promotion Management (TPM)....
Downward price pressure in the beer category can be offset by a concerted portfolio, pack and price strategy leveraging consumer trends toward premiumization. Learn how revenue management can become a key tool for businesses to maximise revenue growth through analytics that predict consumer behaviour....
In the first episode of our new vlog series, Exceedra Byte, Brian Kolubinskyj explores the concept of Trade Promotion Management (TPM)....
Prior to the Brexit conclusion, businesses developed numerous scenarios based on differing assumptions to the negotiations. There are projections that Brexit might bring more long-term damage and losses to UK retailers than Covid-19, so how can businesses prepare for these changes, both seen and unforeseen?...
Exceedra Byte will be a weekly series where we will take complex trade topics and break them down into byte-sized pieces....