14 Apr TRADE: Exceedra Byte: The TPM Paradigm Shift
On this week’s episode of Exceedra Byte, Brian Kolubinskyj explores the paradigm shift concept and how it relates to Trade Promotion Management (TPM)....
13 Apr TRADE: Beer Revenue Management: A Juggling Act
Downward price pressure in the beer category can be offset by a concerted portfolio, pack and price strategy leveraging consumer trends toward premiumization. Learn how revenue management can become a key tool for businesses to maximise revenue growth through analytics that predict consumer behaviour....
08 Apr TRADE: Exceedra Byte: What is TPM?
In the first episode of our new vlog series, Exceedra Byte, Brian Kolubinskyj explores the concept of Trade Promotion Management (TPM)....
07 Apr RETAIL: Effects of Covid-19 Within Retail Post-Brexit
Prior to the Brexit conclusion, businesses developed numerous scenarios based on differing assumptions to the negotiations. There are projections that Brexit might bring more long-term damage and losses to UK retailers than Covid-19, so how can businesses prepare for these changes, both seen and unforeseen?...
10 Mar RETAIL: Political Impact of Brexit on the Consumer Goods Industry
The UK left the EU on January 1st, 2021 and with that came additional challenges and opportunities. The Purchasing Manager’s Index (PMI) from IHS Markit/CIPS indicates that there had been activity to stockpile ahead of January 1st, 2021....
22 Feb FOODSERVICE: [Infographic] Exceedra Foodservice TPM Explained
The current Foodservice environment presents a multi-faceted route to market with an increasing number of players in the marketplace which creates the continued demand for multiple layers of trade investment. With hundreds of trade agreements in place, it can be hard to keep track of who is owed what. Manufacturers often lose thousands to millions of dollars each year by paying on erroneous trade promotions claims....
11 Feb RETAIL: Revenue growth management 2021 – a return to 2019?
Lasting consumer behaviour changes caused by the pandemic in 2020 mean revenue management in 2021 looks different to 2019....
21 Jan TRADE: The 5 Keys to a Successful CPG Software Implementation
Looking at the five basic principles that can have a dramatic impact on the success of your software implementation...
12 Jan RETAIL: CGT Virtual Fireside Chat -The Consumer Digital Wave’s Impact on Trade Planning & Retail Execution
To explore how consumer goods companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with Exceedra....
09 Dec RETAIL: CGT Virtual Fireside Chat – The Real Value of AI and Machine Learning in Retail Execution
While they are in widespread use across the industry, a level of confusion and uncertainty about their role in the enterprise and how to best develop, test and deploy AI/ML is still prevalent. To uncover some of the ways that AI and machine learning can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders from Exceedra....