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Better-for-you and functional beverages development is putting pressure on traditional beverage categories and store layouts. The beverage sector didn’t stand still during the pandemic, with a raft of emerging and new products and subcategories throwing the spotlight on the need for tightly controlled category management to ensure the shopping experience remains simple....

Perfection is a moving target, something that is only going to be controlled through an ever-increasing synchronization of functions within the manufacturer, through the supply network and across the retailer. This is the last mile, and to achieve something close to this ideal, companies will need to bring together their processes, teams and systems in ways that go beyond the individual goals of each department....