18 Jan TPM Blog Series: One Vision
For the final part of this TPM blog series I was keen to investigate the future, perceive what a vision for Trade Promotions Management may mean for our industry. ...
11 Jan TPM Blog Series: The Holy Grail of TPO
In our world of TPM, the use of the word ‘Optimization’ or Trade Spend Optimization (TPO) can often mean completely different things depending on who’s talking about it, when they’re talking about it, and what it can or should mean or achieve....
15 Dec TRADE: Exceedra Byte: Year in Review
In this Year in Review Exceedra Byte episode, we wanted to take the opportunity to reflect upon our successes as a company in 2021....
15 Dec COMPANY UPDATE: Exceedra End-of-Year Newsletter 2021
2021 has been another incredible year of positive change and evolution for Exceedra. For more info, read our 2021 Newsletter....
14 Dec TPM Blog Series: Winning with Data
Data drives decisions but are they good or bad decisions...
07 Dec TPM Blog Series: Selling Software
Trade Promotion Management software has to cope with a fair amount of complexity. Software is vastly different when we look at the applications it’s used for, the user community it’s aimed at, and the size of the company that’s creating it. ...
01 Dec Applications of Blockchain Technology to Support RGM
Richard Burton discusses the "blockchain" and the new (digital) world. Learn how the blockchain works and how it has an affect on revenue growth management. ...
30 Nov TPM Blog Series: Planning – not Execution
Effective Trade Promotion Management requires efficient planning. In the next lesson of our TPM Blog Series, Richard Burton speaks about the benefits of having a "single source of truth" for your data and what it takes to ensure your business processes are modeled successfully. ...
23 Nov TPM Blog Series: Trade Promotion Management for Newbies
In the first lesson of our TPM Blog Series, Richard Burton goes over the basics of Trade Promotion Management. Learn the different pieces to the puzzle that is TPM. ...
16 Nov TPM Blog Series: Introduction to Series
In this written article series by Richard Burton, the Global Director of Customer Success, we will be covering a number of topics centered around Trade Promotion Management. ...