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data harmonization
Industry News

Singing from the Same Trade Promotions Song Sheet

Data harmonization as part of a TPO system ensures that your business choir is singing in four-part harmony from the same songsheet, for a result that is more pleasant to the ears, eyes and P&L.

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Retail execution
Industry News

Optimizing Field Force Store Execution in the Age of the Great Resignation

Automating sales force and field team execution, part of Retail Execution Excellence, is becoming increasingly important as companies struggle for store merchandising and compliance field staff.

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Industry News

Connecting top-down promotion and volume planning to store back data: nirvana, or achievable?

According to a recent POI State of the Industry Survey, the number one issue preventing consumer goods organizations from exceptional retail execution, at 47 per cent of respondents, was limited availability and/or use of data and insights.

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Past Events

G2 Analytics: Delivering Business Intelligence to CPG

Discover how CPG organizations leverage the advanced functionality of G2 Analytics to drive customer retention, uncover new sales opportunities, and normalize reporting.

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Industry News

The opportunity cost of trade promotion management stasis

Delaying implementation of a TPM system means you may not only be losing money in overspend and lost productivity but hampering your future revenue and profit potential and relationships with retailers.

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Events & Webinars

2022 POI Dallas Summit: Achieving Data Enabled Trade Promotion Excellence

We're sponsoring this year's POI Hybrid Summit in Dallas and hosting a panel with Brodie Nissen from SC Johnson. Join us as he takes you through the evolution of data harmonization and TPM Excellence at SCJ.

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Industry News

Navigating order management in an era of proliferating sales channels

Ecommerce and other digital channels create sales channel complexity, but a proper order management system streamlines orders whilst still allowing for flexibility.

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Industry News

Avoiding the trade spend ‘Pandora’s Box’

Gaining visibility of trade promotion spend at a granular level markedly improves forecasting and reduces nasty surprises. According to the Promotion Optimization Institute, 45% of CPG companies spend more than 20% of revenues on trade spend, yet 31% of companies are dissatisfied with their ability to manage promotions, even if they are typically one of […]

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Industry News

From total volume forecasting to ‘One Number’

Ensuring no potential revenue is left on the proverbial table during the sales forecasting process. Sales volume forecasting is no longer a matter of ‘same as last year with adjustments for Easter’ based on set promotional programs.  As a result of COVID and shifting consumer and retailer behaviors, promotional programs are changing and that means […]

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Company News

2022 POI Enterprise Planning Vendor Panorama

The Promotion Optimization Institute (POI) has released the POI 2022 Enterprise Planning Vendor Panorama report, naming ‘Best-in-Class’ awards across 21 functional areas. TELUS Consumer Goods has been included in this esteemed list and received ‘Best-in-Class’ distinctions in five functional areas.

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