The Exceedra
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Evaluating Your Retail Execution Solution
Consumer goods companies stand to benefit from a robust Retail Execution solution – a successful in-store execution strategy can help to increase help to increase revenue by capitalizing all the opportunities available at the stores, while maximizing the efficiency of your sales team.
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Industry News
8 Sets of Questions to Ask When Choosing a TPM Solution
The pace of change in CPG is increasing, including proliferating channels making it even more complex to track trade spend. Below we outline some key challenges CPG brands face in trade promotion management (TPM), and questions to ask when selecting a TPM solution provider.
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Events & Webinars
Consumer Goods Revenue Growth Management Forum 2023
Join us in London for the 2023 Consumer Goods Revenue Growth Management Forum featuring keynote speakers and interactive workshops. Network with industry experts and leave with actionable insights to grow your company's revenue and profitability. Register now to secure your spot!
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Industry News
Analyze This
Gaining visibility and automating analysis is key, and this can be difficult if promotions are managed through a series of Excel spreadsheets.
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Industry News
Singing from the Same Trade Promotions Songsheet
Data harmonization as part of a TPO system ensures that your business choir is singing in four-part harmony from the same songsheet, for a result that is more pleasant to the ears, eyes and P&L.
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Industry News
Optimizing Field Force Store Execution in the Age of the Great Resignation
Automating sales force and field team execution, part of Retail Execution Excellence, is becoming increasingly important as companies struggle for store merchandising and compliance field staff.
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Industry News
Connecting top-down promotion and volume planning to store back data: nirvana, or achievable?
According to a recent POI State of the Industry Survey, the number one issue preventing consumer goods organizations from exceptional retail execution, at 47 per cent of respondents, was limited availability and/or use of data and insights.
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Past Events
G2 Analytics: Delivering Business Intelligence to CPG
Discover how CPG organizations leverage the advanced functionality of G2 Analytics to drive customer retention, uncover new sales opportunities, and normalize reporting.
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Industry News
The opportunity cost of trade promotion management stasis
Delaying implementation of a TPM system means you may not only be losing money in overspend and lost productivity but hampering your future revenue and profit potential and relationships with retailers.
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Events & Webinars
2022 POI Dallas Summit: Achieving Data Enabled Trade Promotion Excellence
We're sponsoring this year's POI Hybrid Summit in Dallas and hosting a panel with Brodie Nissen from SC Johnson. Join us as he takes you through the evolution of data harmonization and TPM Excellence at SCJ.
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