En la Industria de las Empresas de Consumo masivo, la ejecución en el Punto de Venta es vital. Según el Promotion Optimization Institute, la falta de conectividad entre los sistemas de Gestión de Promociones (TPM/O) y Ejecución en tienda impacta severamente el desempeño y los incrementos de la ganancia en las compañías. ...

FMCG is well-placed to deliver growth during Australia's economic recession, however it requires different thinking. In our one hour webinar, Ken McWilliams, Managing Director, Revenue Management Consultancy Group Pty Ltd., will join Exceedra's Sales Director, Simon Elsby, to discuss how Consumer Goods Companies can use revenue management strategies to deliver growth during the current climate....

Exceedra and Simon-Kucher & Partners are excited to be hosting a joint webinar on “Preparing for Recovery: Implications and Actions for Revenue Management in UK Consumer Goods” on Wednesday 22nd April. The COVID-19 crisis has thrown existing Revenue Management norms and practices out of the window for most consumer goods companies....