A STORY WRITTEN FOR
Consumer Goods
Let us Tell You
Our Story
Exceedra is a leading, pure play consumer goods solution provider that strives to continually create business value for our clients around the World. We equip consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions in order to increase profitability. We provide assurance that our clients are partnering with a trusted industry expert that understands their business and is committed to continuously driving value for their company.
2009 | EXCEEDRA FOUNDED
2020 | ACQUIRED – PART OF TELUS AG
1985 | AFS TECHOLOGIES FOUNDED
AFS Technologies founded as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system
2019 | EXCEEDRA & AFS MERGE
AFS Technologies and Exceedra announce the merger of their business operations to offer global Integrated Business Planning, Trade Promotion Management and Retail Execution solutions to the consumer goods market.
1985 | AFS TECHOLOGIES FOUNDED
AFS Technologies founded as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system
2009 | EXCEEDRA FOUNDED
Exceedra founded to deliver software solutions that bring together commercial planning with supply and demand planning to provide a truly integrated business planning solution
2019 | EXCEEDRA & AFS MERGE
AFS Technologies and Exceedra announce the merger of their business operations to offer global Integrated Business Planning, Trade Promotion Management and Retail Execution solutions to the consumer goods market.
2020 | ACQUIRED – PART OF TELUS AG
Exceedra acquired by TELUS to form its Food, Beverage and Consumer Goods business unit, providing software solutions to support organizations through every step of the value chain and help to improve efficiency and increase profitability.
Guided by
Our Core Values
What Sets Us Apart
Total Focus on Consumer Goods Industry
Exceedra is 100% focused on the consumer goods industry. All our solutions and support services are designed with industry expertise to solve planning and execution challenges specifically for consumer goods companies.
Depth and Breadth of Solutions
Exceedra offers the only complete and integrated sales and distribution suite of solutions intentionally designed to drive revenue for consumer goods companies no matter your size, maturity, route to market, category, or geographic location.
Culture of Partnership and Value Creation
Exceedra is committed to fostering strong customer relationships built on trust. We work with our customers and prioritize your real needs to ensure all our solutions and support service generate measurable value for your business.
Meet our
Leadership Team
Exceedra by Telus
Business
Health
Agriculture
DELIVERING POSITIVE OUTCOMES WITH TECHNOLOGY
TELUS is a dynamic, world-leading communications and information technology company with 15.2 million customer connections spanning wireless, data, IP, voice, television, entertainment, video and security, healthcare, and agriculture. TELUS is committed to building a better future for all by using technology for good and giving back to communities. This social purpose is at the heart of everything the organization does as a world-leading technology company.
Ignition is a market-leading provider of supply chain management solutions with 35 years of experience in the foodservice industry. The Ignition solution is a purpose-built suite of innovative, configurable applications designed to handle the complex and unique needs of food processors and distributors by driving revenue growth and cost reduction while optimizing operations.
With almost 25 years of revenue recognition and billing experience, SOFTRAX is a leading revenue management industry innovator staffed by a team of software development and finance experts. The company’s commitment to robust R&D ensures their solutions will meet the changing needs of their customers and make continuous accounting an achievable goal for every company.