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The 5 Keys to a Successful CPG Software Implementation

TRADE PROMOTION

How organizational leaders introduce change dramatically impacts its overall success. This applies to everyone who directly impacts change, from the over-arching corporate vision, down to systematic processes, changes like new software implementation are successful when initiated from the top with transparency to the broader team.

 

Charles Darwin said, “It is not the strongest or the most intelligent who will survive, but those who can best manage change”. And truly, change management is one of the most difficult challenges an organization faces. It stokes apprehension of the unknown and a resistance to a potential workload increase without the balanced benefit of end-state upsides.

 

Exceedra has been partnering with consumer goods companies for more than 33 years to provide purpose-built solutions that drive efficiency and optimization in support of growth. We bring our veteran resources in consumer packaged goods, alongside your knowledgeable project team in a way that not only ensures a successful implementation, but also creates a knowledge sharing environment in both technology and business processes that will continue long after the implementation is complete.

 

Our lengthy experience has uncovered the following five basic principles that can have a dramatic impact on the success of your software implementation:

Step One:

Choose your technology partner with due diligence. Understand their culture, values and management style and chose the fit that most closely aligns to your organization. Make use of the collaboration process, whether it is a formal or informal RFP, to ask questions, not just about the technology they are offering you, but also about their organization’s culture and vision. Another important factor to truly consider is the Support organization you will be working with on a closely basis once the implementation has been complete. Prior to selecting a specific TPM vendor, the customer should do research on the quality of support that they will receive. Top quality support will make the entire TPM experience better.

Keys to Implementation

Step Two:

Formally identify a project team. These will be the members of your broader team who will be responsible for supporting the varying requirements through the design, implementation, and post go-live phases of the project.

Implementation Keys Blog

Executive Sponsor: An executive who has authorization and has a stake in the successful completion of the implementation. This person provides the necessary leadership to complete the project in a timely manner by facilitating decisions and providing appropriate resources to the core team.

Functional Leads: Member(s) from each impacted business team who can answer critical business questions during the design and implementation phase in a timely manner.

Super-Users: Members whose technical savvy combined with subject matter expertise in their role will help support the field adaptation of the solution at go-live. These users can become the primary contacts to elevate issues to the project lead and should be the first source of inquiry when the field team has a question or concern.

System Administrator (Project Manager): During implementation and post-implementation, this key member of your team will act as a primary liaison between your organization and your technology partner to ensure the solution responds to your businesses’ requirements as anticipated.

Step Three:

Communicate, Communicate, Communicate. Provide an outline of the project to the broader team, include the rationale to support it, the anticipated result, and the ask of all teams throughout the process: sales, finance, marketing, operations, supply chain. The more your people understand the “why,” the intention of the change, and specifically the ultimate benefits to the organization and themselves that will be realized through the change efforts, the more likely they are to support it and help ensure its ultimate success.

Keys to Implementation

Step Four:

Be prepared for the long haul. An implementation can feel like a long process and your team may become disengaged at various stages or may set unrealistic expectations on timelines. Through ongoing communication with the broader organization, you can manage expectations and foster a collaborative environment where your team is able to quickly identify any concerns.

Keys to Implementation

Step Five:

Consider go-live the beginning, not the end goal. By go-live, you should have designed processes and workflows that will most efficiently and effectively support your trade management, but like any other processes, these will need to be reviewed on an ongoing basis to drive efficiencies and support trade spend effectiveness. Go-live is where ‘opportunity meets effort’ and your teams can begin to realize the significant gains the solution can drive.

Keys to Implementation

In the end, change is an inevitable component of business. Understanding the ways your organization can minimize risk and maximize success during new software implementation is one of the many benefits of working with the Exceedra team. And remember the words of Albert Einstein who said, “Life is change. Growth is optional. Choose wisely.”

You can keep up to date with what Exceedra & AFS Technologies are working on by following us on LinkedIn.

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